Zeekr container for outdoor appearance
An elegant container serves as a weatherproof cover for the Zeekr car model in the mountains of Graubünden.
In Laax, made implemented a high-quality outdoor project with a clear focus on brand awareness. The aim is to reach a tech-savvy, design-oriented audience directly in the alpine environment.
The centerpiece of the activation, which will run for at least one year, is an optimally lit premium container—clean, minimalist, functional, and purist in design. Set against the alpine backdrop of the Grisons mountains, it not only ensures a strong visual presence, but also impresses with its robust, weather-resistant, and durable construction, which can withstand even extreme conditions.
The project strengthens Zeekr's brand awareness in the Swiss market and clearly positions the brand in the context of innovation and electromobility. It took around five weeks from the initial inquiry to the on-site installation.
Visualization/CAD Design
- Concept development
- Project management and coordination
- Illustration/Visuals
- logistics
- Structure
