Gamification that works - and is fun
Gamification has become a powerful tool in the arsenal of modern marketing strategies.
It is a playful but effective method of bringing content to life. It creates a positive mood and actively draws people into the action - instead of just sprinkling them. Whether at a festival, at the POS, in the mall, at the train station or on the go: anyone who plays is emotionally involved - and that's exactly what makes the difference.
The special thing about it: gamification doesn't just work for entertaining topics. It can also be used to convey content such as education, prevention, awareness-raising or internal communication in an exciting, immersive and sustainable way.
Two unusual examples of gamification
AXA's prevention campaign at Zurich main station and on the subject of "internal communication" for the rebranding of Blick.
Gamification: 4 good reasons
Gamification for brands: how to activate your target group in a playful and effective way
More engagement through interactive brand activation
Gamification turns passive target groups into active participants. Interactive game mechanics increase attention, boost brand loyalty and create genuine engagement.Data-based target group analysis
Every playful interaction provides valuable insights. This allows you to better understand your target group, personalize content and build long-term customer relationships.Experience marketing with a wow effect
Gamification creates brand-appropriate micro-experiences with maximum impact. Whether at the POS, at events or in roadshows - your brand becomes emotionally tangible.Sustainable brand perception in real space
In times of digital sensory overload, playful, physical touchpoints ensure a genuine connection. Gamification formats encourage people to share, tell others and come back.
Customer testimonials
This is the second time we have rented the digital wheel of fortune for participation in a careers fair. The students were crazy about buzzing it!
- Olivia Gemperle, HWB Kunststofwerke AG Aales & Marketing Assistant
Many thanks for the great support before and during the trade fair. It was so much fun working with you.
- Jeannine Fasel, Zuger Kantonalbank
We plan your gamification activation with you.
What are you up to?
- We accompany you from the idea to the implementation of your gamified brand presence - tailored to your target group, objective and location.
- Clearly define the goals of your gamification
What do you want to achieve with your gamification concept? Increase brand awareness, promote customer loyalty, generate leads or collect user data? A clear objective is the basis for sustainable success. - Target group analysis as the foundation
Who do you want to reach? We analyze the interests, behavioural patterns and needs of your target group. This creates an experience that strikes an emotional chord and triggers engagement. - Selecting the right gamification elements
Whether challenges, reward systems, games of chance or group games - we select the game mechanics that suit your brand and your use case. Always with an Blick on user experience and brand impact. - Seamless integration into live marketing
Gamification becomes part of your overall strategy. Whether as a highlight at a trade fair, a recurring element of a roadshow or an interactive tool at the POS - we ensure coherent integration into your brand world. - Measurement and analysis
Depending on the format, we record simple but meaningful metrics such as the number of participants, interactions or content generated. These insights help to assess the impact of the activation - and provide approaches for the further development of the strategy.
Do you have any questions? Already have ideas or approaches? We will be happy to listen to your wishes and then work out feasibility, suggestions and concepts.
