FAQ

Do you want to know exactly what live marketing means, why it is so important for brands or how a roadshow in Switzerland works? In our FAQ, you will find answers to the questions that our customers ask us most frequently - from costs and ROI to gamification and our experience containers.

Our goal: to give you a quick overview of what makes marketing - and how we can bring your brand to life.

We wish you an exciting read.
Read more here

From vision to reality

A major challenge in our business is to create designs that show our customers what their final product will look like. We use different tools depending on the job. The popular Adobe palette is often used. For larger, more technical architectures, a CAD program is used. Many of our visualizations are primarily drawn by hand in analogue form and then worked out using digital tools.

Backstage OAF 2024

The journey from the first briefing to the last cable on location is a month-long journey full of emotions. In the clips, Rachel, Cristian, Raymond, Beda and Curdin talk about various aspects of their work. And Sandro from Openair Frauenfeld reveals what he likes about working with made Marketing.

Simon Stettler Visana

"One of the biggest challenges for the Visana Sprint project was that there were 27 cantonal finals. We had to rely on a partner who was very flexible. What I really appreciated about made was their fast and open approach. We were always able to react very quickly together."

Luca Cadlini Heineken

"The joint journey with made started here three years ago, which I think is cool. In the meantime, we have been able to develop it into a very nice gig. We maintain an open exchange, which I really appreciate. I also appreciate the excellent work done by made Marketing."

Robin Steiner Jim&Jim

"We have been working together for six years. I have always really appreciated the collaboration and it has also developed quite a bit. In the sense that we complement each other even better. We are a perfect match for the projects we do together."

How a project is created

Creative Director Cristian Conde takes us on the journey behind the show. What is the concept, what did we build in-house and how much time did the team have from "go" to the opening of the doors at Openair Frauenfeld.

How a game is created

Chief Game Officer Beda Binder explains how we develop a game in-house, where it is used and how we integrated brand ambassador Mujinga Kambundji into the game.

From the made archive

We've rummaged through the mothballs. That was around 2019, when our showreel looked like this. A lot has changed, but not much. There were great projects for Fanta, Blévita, Zweifel Chips. Activations to the point, gamification, roadshows and out of the comfort zone were already the credo back then. Look back with us.