FAQ

At a time when people are inundated with digital advertising every day, live marketing creates real attention. Direct experiences stay in the memory longer than an online banner or TV commercial. Studies show that consumers build stronger brand loyalty through personal interactions. For companies, this means that live marketing increases brand awareness, boosts loyalty and makes the brand unmistakable. made Marketing shows how Swiss brands can achieve a decisive competitive advantage through creative events, roadshows or experience containers.

made Marketing offers a wide range of live marketing services. These include: Development of creative concepts, planning and implementation of roadshows, design and construction of experience containers, POS activations and gamification solutions. We support customers from the initial idea through design to production and logistics. Our aim is to transform brand messages into unforgettable experiences - individual, innovative and with great attention to detail. Numerous Swiss companies already rely on our expertise.
What we don't offer are traditional events such as AGMs, anniversary celebrations and invitation management. And we don't have our own pool of promoters, but we do have good addresses.

Traditional advertising - whether print, TV or online - is a form of one-way communication. Live marketing, on the other hand, focuses on direct interaction. Customers can try out products, immerse themselves in brand worlds and actively participate. This creates a deeper emotional connection. While traditional advertising generates reach, live marketing creates real experiences that have a lasting effect. made Marketing combines both, if necessary, and develops concepts that make brands not only visible, but tangible.

Live marketing is relevant for many industries. Brands that want to convey emotions and create proximity benefit in particular: Consumer goods, food & beverage, banking, insurance, telecommunications, automotive, retail and lifestyle. Whether wow at the POS, festival activation, trade fair appearances or mall roadshows - made Marketing develops tailor-made solutions for every industry and almost every budget. The aim is to inspire people on site, win over customers, bring brand values to life, convey messages and get people talking. Live marketing is a wonderful opportunity to experience the ZIelgruppe live.

The costs depend heavily on the scope and the idea. A small POS presentation with a digital wheel of fortune starts at CHF 2,000. A nationwide roadshow with several experience containers starts at 80,000 francs. Factors such as concept development, design, production, logistics and branding are included in the budget. Basically, live marketing is an investment in long-term brand loyalty. made Marketing creates transparent offers and adapts the concepts to the needs and budgets of our customers - from smaller activations to large festival experiences. We are happy to work with a cost ceiling specified by the client.

made Marketing has implemented numerous successful live marketing campaigns since 2010. These include roadshows for Swisslos and Blick, appearances for Oatly, gamification projects for Mobiliar and Coffee B, festival activations for Coke and Zweifel and public viewing containers for Heineken. Our cases show how versatile live marketing can be - from retail POS to major events and corporate events. You can find a selection of projectson our website.

Gamification means incorporating playful elements into marketing. This can be a digital wheel of fortune, a quiz, a type generator or a challenge. The aim is to encourage interaction and arouse emotions. People love games - they stay longer, engage more intensively with the brand and share the experience. made Marketing develops gamification tools from scratch and implements them individually for customers. This results in marketing activations that are fun and deliver measurable results at the same time.

Containers offer flexibility, reusability and a strong presence. They can be transported quickly, set up modularly and branded individually. For brands, this means a recognizable presence at different locations - whether roadshow, festival or POS. made Marketing specializes in creative container concepts that create worlds of experience and are practical to implement at the same time. Containers are sustainable and weatherproof.

Ideally as early as possible - as early as the idea or planning phase. This allows us to develop the concept together, plan budgets and logistics realistically from the outset and find the right solutions in good time. But even if you already have a concrete idea, we can get involved flexibly and take on the concept, implementation or individual modules such as experience containers or gamification tools. Our experience shows: The earlier made Marketing is involved, the more well-rounded and efficient the project becomes.

We work in a structured and transparent manner: after an initial meeting, we develop an individual concept that we coordinate closely with you. This is followed by design, production, implementation and evaluation - all from a single source. We rely on open communication, agile processes and lots of creativity. Whether it's a small activation or a large roadshow: our aim is to have your back and make your brand come alive.

Live marketing means making brands tangible through real experiences. In contrast to traditional advertising, which is usually only consumed passively, live marketing focuses on interaction and direct encounters. Whether events, roadshows, pop-up containers or gamification - the focus is on the experience. The aim is to arouse emotions, convey brand values authentically and build long-term customer relationships. Since 2010, made Marketing has been developing creative live marketing concepts in Switzerland that make brands unforgettable.