Cube bike mirrors at festivals

For Velo's festival appearance, we created an immersive world that is just as fascinating from a distance as it is up close. A 6 meter high, mirrored cube became a surreal stage for taste, movement and visual magic.

Under the motto "Weirdly Wonderful", a multi-sensory world of experience was created that moved playfully between chill-out zone, dance floor and artistic taste exploration. The completely mirrored cube attracted everyone's attention from afar - gigantic, mysterious, shiny.

Inside, visitors were greeted by a playful parallel world with dancing astronauts, crazy flamingos and an immersive color and lighting concept. The Flavor Experience was the heart of the activation: gamification was used to discover different varieties - embedded in an artistically designed environment with 3D walls.
Smoky bubbles and a laser show also transformed the Cube into a pulsating spectacle at night - Instagrammable from every angle and an unforgettable experience in the hustle and bustle of the festival.

Gigantic mirror cube: technology and statics

The 6-metre-high cube was not only a visual statement, but also a masterpiece of engineering. The construction was based on a stable steel frame that was calculated and built specifically for the requirements of the festival setting - including statics, wind load and weather influences. The mirrored exterior surfaces consisted of precisely manufactured panels, which were fitted accurately and created a homogeneous, reflective surface.

Day and night effect of the Cube

The staging was effective: during the day, the Cube almost merged with its surroundings - mysterious, shimmering, almost invisible. At night, it was transformed into a spectacular projection surface: light shows emanating from the interior towards the sky, complemented by smoke-filled bubbles that rose into the air - a visual spectacle with a strong long-distance effect.

The inner life as immersive flavor activation

At the heart of the cube was a multi-sensory journey of discovery: flavor activation as a playful experience. Visitors were able to select their favorite Velo flavor on a round interaction board using RFID technology. The choice was accompanied by a play of light that matched the flavor - accompanied by a specially composed sound design that made the respective flavor world audibly tangible.

The combination of light, sound and movement transformed a simple product feature into a holistic experience - and anchored the Velo brand world in a surprising, playful and memorable way.

Blick behind the scenes

Implementation:

• Implementation concept
• Material research
• Stand design, statics and construction
• Visualizations (CAD)
• Game design and programming
• Sound design
• logistics
• Technical setup: Sound and light special effects
• Logistics, assembly and dismantling
• Temporary storage of stand material