Sprite Zero Refresh bus station
Sprite's gamified bus station provided cooling at festivals and in the city.
At first Blick , the Sprite bus station looks like a normal bus stop. But as you get closer, it becomes clear that no bus stops here - instead, there is a refreshing surprise on hot summer days. This clever, hidden activation was developed for festivals and city centers to give passers-by and festival-goers a cool spray shower moment at the touch of a button. The gentle refreshment was enthusiastically received and harmonized with the sampling of the new Sprite Zero variety.
The project was developed in collaboration with jim&jim.
Eye-catcher and concrete foundation
The desire to create a bus stop that looked as authentic as possible presented our construction team with a number of challenges. After a few prototypes and tests, they agreed:
To make the experience as real as possible, a real concrete foundation was poured. We produced the rest of the construction of the bus stop in our workshop in Busslingen. Our visualization and surveying specialists were able to exploit their full potential. The nozzle system was a particular highlight: at the touch of a button, cleverly integrated into the illuminated advertising poster, it provided a gentle spray of water from the front part of the roof.
Giant ice cubes and an oversized Sprite Zero can on the roof served as eye-catchers. The bus stop was used in various Swiss city centers and at festivals.
Implementation:
- Co-creation concept
- Visualizations
- Renderings
- Building plans
- project management
- Construction and building station
- Building ice cubes and XXL tin
- logistics
- Assembly and dismantling
