Coke Studio at festivals
The Coke Studio Festival concept with content rooms and LED vibes
Together with Jim&Jim, we were once again able to design and realize Coke's international concept for their festival appearances.
The container construction forms the foundation of the new Coke world. It houses content creation studios, merchandise sales, a bar and the Secret Disco. The pulsating LEDs, the personalized messages to the BFFs via the gigantic ring and the opportunity to look 10 meters over the entire site from the dizzying platform are the highlights of the Coke Studio 2024 appearance.
Beda Binder, technology expert at made Marketing, on the project.
Project manager Raymond Schlatter presents the individual elements of the Coke appearance.
