DJ desk for Birra Moretti

The Beat Brewer DJ bar was inaugurated at Santa Lucia on Limmatplatz to mark the anniversary. With its Birra Moretti look, it blended seamlessly into the ambience and stylishly combined musical enjoyment with the art of brewing.

The concept relies heavily on warm materials that directly allude to the brewing process and rural origins. The entire frame, pipes, and counter cladding are made of copper or have a copper look. Copper is the classic material for brewing kettles. It immediately creates a visual connection to the craft of brewing. Wood represents nature, down-to-earthness, and tradition. The use of wooden crates suggests that the product comes fresh from the market or field, which underlines its authenticity ("L'Autentica"). The reddish-brown tones of the copper correspond beautifully with the warm wood, the golden beer, and the reddish accents in the logo. The subtle color contrasts are soothing to the eye and have an inviting effect.

Visualization/CAD Design

Building/construction

The copper construction is custom-made by our own construction team. It has been cleverly combined with a folding counter, which has been refined with Birra Moretti-style cladding. Despite its high-quality appearance, the system is designed for maximum efficiency. The entire setup can be assembled quickly and easily and fits comfortably into a conventional station wagon for transport. The intelligent symbiosis of sturdy system components and custom construction has resulted in a product that optimally combines functionality and aesthetics.

• Concept development
• Project management and coordination
• Illustration/Visuals
• logistics