Tractor Challenge for Blévita

What is actually inside a Blévita? Visitors to the mall should explore this question in a playful way. The task set for made was to develop a concept with a consistent story that has the look, feel and mood of the Blévita brand and immerses school-age children in an exciting world.

The result was the tractor challenge, which (admittedly) delighted young and almost grown-up children alike.

The story: The remote-controlled mini-tractor must be driven through the various fields and the correct "ingredients" such as tomatoes, herbs and carrots must be brought in as quickly as possible and transported to the Migros factory. You can play against each other or alone. The faster player wins.

The lovingly designed Blévita world originated from the house made and was handcrafted in our studio. The programming of the game is also custom made and a combination of classic game design and the integration of magnetic sensors.

The analog part of the mall presentation was dedicated to tasting the latest Blévita varieties. Here, too, great importance was attached to the look and feel. Only real plants, herbs and vegetables were used.

Implementation:

• Story & Concept
• Visualization
• Game programming
• Building Blévita World
• Prototypes, test phases and commissioning
• Development of transport boxes
• Logistics, assembly and dismantling
• Procurement of plants