Digital wheel of fortune for new opening C&A
Thrills on the opening days of C&A in Zurich
For the opening of the new C&A store on Zurich's Bahnhofstrasse, we programmed a digital wheel of fortune in the new look and feel of the clothing brand. The aim was to reward potential customers with the chance of discounts. With 4617 participants on the three opening days, the goal was successfully achieved.
The wheel of fortune mechanism is triggered by a buzzer. The present promoter then handed out the vouchers.
The Wheel of Fortune activation went so well that we were able to deliver a second Wheel of Fortune 4 hours after opening the shop. The people had to queue partially across the whole floor. The second Wheel of Fortune on a different shop level allowed us to better control the flow of visitors.
Implementation:
- Personalisation and integration of the CD from C&A
- Software Development
- Entry of the winnings with desired prize draw
- Reporting Number of games per day
- Transport, assembly and dismantling
- Support
You want your own digital wheel of fortune?
These turned parts are ideal for inshop promotions, mall promotions and Christmas campaigns.
- Personalized layout
- Delivery and collection by mail possible
- Tubbelisafe handling by the customer
The much-cited "wunderkind" of the marketing industry, helps you:
- Increase your brand awareness.
- Tickle the nerves of potential new customers.
- Increase your sales figures. Exponential.
Still not convinced?
Read more here about the mechanisms, psychological and hormonal effects of the Wheels of Fortune on people. They'll turn the wheel. Guaranteed.
