GNTB #Wanderlust on tour
Postcard Roadshow for Germany Tourism at Swiss railway stations
made Marketing has developed a visually appealing campaign for the Swiss branch of the German National Tourist Board (GNTB) that addresses families, active people and connoisseurs, as well as the hashtag "Wanderlust Germany". The technical highlights from the house of made: Video call stations for direct calls to the holiday destination and the elegant digital bicycle slot machine game.
Sitting casually in a wicker beach chair, Niels on Sylt provides information about holidays on the holiday island. He is connected to the visitors to the stand by video call. They are obviously happy to see the sea.
The idea for the video call station is a Corona product. At the push of a button, a connection to the holiday destinations is automatically established. Despite distance, proximity and authenticity can be created. Interested parties get first-hand information and also get to see a friendly, competent face. That goes down well.
With the "handwritten text" on the back, the digital giant postcards encourage the target groups to write a postcard themselves at the stand. 28 subjects from 5 federal states are available. Whoever feels like it can also take the postcard with them as a "flyer".
"Dear Grosi, it's so exciting," writes little fictitious Leo and tells of an overnight stay in a wicker beach chair and a mudflat safari in childlike "sniffy writing".
The GNTB bike game, which was developed and programmed in-house by made Marketing, is the roadshow's eye-catcher, along with the bright red cube.
Angela Kessler, the GNTB project manager, says: "It was important for us to give visitors as many impressions of Germany as possible without overwhelming them with too much information. The giant digital postcards are a great solution".
Implementation:
- Workshop on brainstorming with the GNTB
- Planning and visualization of the roadshow
- Project management and coordination
- Building giant postcard covers, tree trunk elements
- Development and construction of bicycle slot machine
- Development of video call stations in the holiday destinations
- Storage, transport, assembly and dismantling
