Oatly fall campaign at Zurich main station
Oatly oat milk drew attention to its campaign with free coffee.
Oatly celebrated the results of a blind taste test with a two-day event at Zurich's main railway station and Europaallee. In the study, 53% of participants preferred Oatly milk to cow's milk in their coffee. As a thank you to the customers, Oatly gave away over 1,200 coffees with their oat milk added.
Sandwich people for even more visibility
To draw people's attention to the campaign, sandwich people with Oatly signs circulated around the main station and Europaallee.
Vegan oat cookies, produced by the Enzian Foundation in Zurich, rounded off the range. The branding was kept in Oatly manière, witty and playful.
Implementation:
- Concept
- CAD
- Project coordination
- Production and logistics
- Branding
- Organization of promoters and sandwich people
- Assembly and dismantling
