Coffee B at the ESC

The digital wheel of fortune was integrated into the Coffee B presentation at ESC 2025 as an interactive activation.

The give-aways and their thematic integration have already been defined and form the basis for implementation. The visual design supports the overall appearance and also functions as an eye-catcher. Elements such as plants, coffee balls and capsule waste were incorporated into the presentation both visually and in terms of content.

"We were really super happy with the implementation of the wheel of fortune - a big thank you again to you for the quick and great implementation!"
Sarah Wegmann, Head of Trade Marketing & Customer Experience, Delica AG

Unbeatable numbers and elegant design

The integration of a 55" screen is planned to increase visibility. A foiled cover ensures that the wheel of fortune blends seamlessly into the stand design. The recorded video runs in idle mode and serves as a visual highlight that attracts the attention of visitors and thus contributes to an increase in stand frequency. The wheel of fortune became a real highlight for Delica AG during its 11-day stint at the ESC: 13,579 times were pressed, spun - and won. Delica was able to successfully bring its prizes to the people and had plenty to do at the stand throughout.

"As you can easily see from the figures, the wheel of fortune was an absolute highlight and was very well attended."
Sarah Wegmann, Head of Trade Marketing & Customer Experience, Delica AG

Moodboard of the wheel of fortune in the concept phase

The wheel of fortune live on site

Implementation:

  • Concept development
  • Project management and coordination
  • Visualization/Moodboard
  • logistics


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