Jägermeister at Frauenfeld 2025

We were asked to design a unique container for Jägermeister - with an authentic used look and an entrance door that leads into an interior staged like an elevator. Inside, visitors could choose from six different buttons, each of which activated a different style of music. After pressing the button, the roller shutter lowered and the party could begin! This surprising and interactive activation not only wowed on site, but also conveyed a strong brand message, creatively and unconventionally, thanks to its "instagrammable" nature.

Construction/Technology

The container was carefully examined and extensively revised by our construction team. Numerous well thought-out and creative solutions were required for the authentic implementation of the lift idea. To ensure a pleasant indoor climate, we fitted the container with self-adhesive insulation. The customized structure was also fitted with a real lift door and a roller shutter to create the most realistic appearance possible. The button mechanism, audio control and lighting system required a great deal of fiddling, precision and sensitivity. To ensure that everything ran smoothly, a separate operator room was integrated, which is accessible via a hidden door.

In addition to the technical implementation, we were also able to realize the interior design independently and artistically. The entire construction follows the "plug & play" principle: the container can simply be placed, connected to the power - and immediately used for activation.

CAD Design

• Concept development
• Project management and coordination
• Illustration/Visuals
• Building/construction
• logistics