Gamification for HSBC at Sail GP

The HSBC branded container and a specially developed game, inspired by the SailGP, create a small, charming interaction that creates an unforgettable brand moment. The aim of the game is to get as close as possible to the buoy: Pedaling the pedals charges energy, pressing the buzzer starts the boat and you can see the distance you have covered.

Those who reached the high score could win attractive prizes and visitors could treat themselves to a refreshing ice cream as a reward just for taking part. The sustainable activation was a special highlight and delighted visitors of all ages.

"A highly professional and responsive agency with a genuine ability to think beyond the obvious. The activation was perfectly adapted to the onsite event and delivered flawlessly, on time and within budget. We would definitely work with Made Marketing again!"

Behind the Scenes

• Concept development
• Project management and coordination
• Illustration/Visuals
• logistics