Miele activation for "DAS Zelt"
For Miele's appearance at the "Betty Bossis Cooking and Dinner SPECTACLE" in "DAS Zelt," we transformed an oven into a digital wheel of fortune and staged the entire look and feel as a stylish chalet-chic corner.
We created a 3×2-meter brand presence for Miele as part of the "Das Zelt" event. Embedded in a stylish chalet-chic environment, we created an inviting experience zone with clear brand management: warm, inviting, and high-quality staging.
We converted a Miele oven into a digital wheel of fortune and made it the playful centerpiece of the presentation: opening the oven door triggered an integrated wheel of fortune, where various prizes could be won – to take home immediately. (Wheel of fortune images: zvg Miele)
Working with made Marketing to develop our sponsorship activation campaign for the “Betty Bossi’s Dinner Spectacle” event series was extremely productive and inspiring, and it was a huge hit with visitors. A big thank you to the entire team for the fantastic collaboration.
To authentically recreate the desired chalet atmosphere, we worked with decorative elements, natural materials, and warm lighting. A specially crafted wooden frame with a window sill staged the TV screen as a stylized window. The frame gave the booth additional depth and coziness.
The booth concept combined gamification, product integration, and alpine lifestyle to create a harmonious experience space.
Visualization/CAD Design
- Concept development
- Project management and coordination
- Gamification
- Illustration/Visuals
- logistics
- Assembly and dismantling
