Zivadiliring makes Blick at the Hallenstadion

Blick was present Blick a media partner at Zivadiliring's live show – with an interactive presentation.

The centerpiece of the presentation was the Blick, where visitors could be staged for a photo activation in the style of Blick. Zivadiliring and Blick could be won on the digital wheel of fortune. The mechanics were low-threshold, quick to understand, and ensured high participation. The format combined gamification with direct brand interaction and generated strong visibility in the event environment.

The activation was complemented by a selfie corner with life-size cardboard figures of the three podcast protagonists. The staging looked surprisingly real in photos and encouraged sharing on social media. This created additional organic content that extended brand awareness digitally.

The goal was to combine event marketing, gamification, and social media mechanics.

• Implementation
• Programming digital wheel of fortune
• Photo activation
• Production of cardboard figures
• Assembly and dismantling