Wheel of Fortune for Heineken

Whether at trade fairs, festivals, roadshows or opening days, our in-house POS tool with the unmistakable red buzzer attracts people magnetically. It creates emotional moments and creates a positive bond with the brand through practical and sustainable live marketing. At this year's Openair Frauenfeld, the wheel of fortune was an integral part of the Heineken Silver Bar. Much to the delight of the festival visitors.

To celebrate its 150th anniversary, Heineken went on a roadshow. We were there with our wheel of fortune and were able to play at 13 locations over four days. The specially branded setup for Heineken, consisting of a counter, banner and wheel of fortune, was quick to set up and take down. It could be easily transported from store to store and blended harmoniously into the respective sales landscape.

Implementation:

• Planning
• Programming
• Design
• Branding
• Coordination and logistics
• Support