M.A.C. Hyper Real
For the launch of their new product, M.A.C. wanted a light and airy immersive live activation at a prominent location in Zurich.
"The implementation of our M.A.C. Hyper Real Pop-Up was straightforward and simple from
A-Z.
Made Marketing was a reliable partner for us, who understood our vision from the beginning."
The idea of a walk-in counter with professional advice and a small store literally demanded a Promocube. The mobile elements became a weatherproof, walk-in, multifunctional and stylish pop-up store at the Stadelhofen train station in Zurich.
By creating detailed visualizations, each aspect of the promocube was built out to harmonize with the brand identity and product line while meeting practical needs. The result was an engaging and immersive environment that invited customers to step inside and explore the world of Hyper Real.
Implementation
- Planning and CAD visualization
- Materialization
- Complete interior
- Planning and installation light and technology
- Illumination at the event
- Branding
- Logistics, assembly and dismantling
