DZT Züri Fäscht
The German National Tourist Board presented its #feelgood campaign for sustainable travel to Germany at Züri Fäscht 2023.
The aim was to promote sustainable tourism to Germany and present exciting destinations - by rail. Various activations such as the travel idea generator, gamification and the swing landscape attracted the attention of many visitors.
Implementation:
- Concept development
- Visualizations
- Project coordination
- Gamification
- Action with Züri Fäscht OK / City of Zurich
- logistics
- Assembly and dismantling
