Eichhof Pergolas at Lucerne Live
The Eichhof beer brand celebrated its debut in summer 2023. With its first appearance at the Lucerne Live city festival, the local beer brand took a local approach to visitors at two locations.
Eichhof's appearance at the city festival was all about wooden pergolas and swings. Including the breathtaking panorama around the Lucerne lake basin, it was doubly inviting. The first location, directly on the lake, with its lounge and a specially built platform on the lake, invited guests to linger and enjoy. At the second location - the bar in front of the KKL stage - you could get a personalized beer and cool off on the terrace with pergola, under real hop plants.
The appearance had a stringent wood-pallet look. Containers served as the basis, which we clad and branded with flamed pallets in our workshop. Together with the weatherproof, backlit signage, the outdoor swing landscape designed and built by made with a Blick of the lake, the inviting lounge and the stringent branding concept, the result was a harmonious overall look. The icing on the cake was the activation at the bar, where we personalized the beer foam for Eichhof with photos of festival visitors and witty lettering.
Implementation:
- Concept
- CAD
- Project coordination
- Production and logistics
- Branding and outdoor lighting
- Installation and training of beer foam printers
