AI photos at Zurich Airport

Zurich Airport used the campaign "Alles. And wanderlust" to draw attention to the shopping center with its own airport.

The photo post navigated interested visitors through various abstract vacation destinations such as "big city", "desert" or "jungle". The starting point was the AI-generated image in the "departure hall", complete with luggage and travel outfit.
Gamification: Each photo station invited visitors to answer questions. Those who answered them correctly could trigger the respective themed photo using a combination of numbers. These landed directly on your own mobile phone, where you could continue to share them.
This project is a cooperation with Jim&Jim, which was responsible for the airport's OOH campaign of the same name.

Implementation:

• Parts of the concept development and customer journey
• Coordination with Flux Photo (AI)
• Concept and construction of stand elements
• Concept and construction photobooth
• Assembly and dismantling
• logistics