Fanta Halloween Mansion at Zurich Main Station
On Halloween, Fanta offered visitors to the stations in Zurich and Geneva an unforgettable experience. Brave guests were rewarded with Fanta goodies and a great atmosphere.
Fanta also wanted an immersive and interactive Halloween activation in 2023, as has been the tradition for several years now. The result was a haunted mansion, a kind of ghost train that offered classic elements such as pumpkins, cobwebs, frightening surprises in the form of "real zombies", smoke and dim lighting.
The two-day activation at Geneva and Zurich train stations attracted many onlookers and influencers who wanted to be part of this terrifying experience. As a reward for surviving the scare, there was a Fanta and popcorn to take home at the end. And lots of video material for their own social media Halloween stories.
A quick, modular construction was important for the concept and construction of the activation, as was the creative, detailed staging in and around the Haunted Mansion.
The wooden construction was clad with recycled cardboard, making the backdrop not only visually appealing but also ecologically sound.
Time-lapse recording of the construction.
Implementation
- Concept
- CAD plans
- Construction, production and implementation
- scenography
- logistics
- Assembly and dismantling
