adidas Zurich Marathon

The task for made was to create a well-rounded event with an eye-catcher, a tribute to the runners and an emotional pick-up for the finishers.

We were very satisfied with the implementation of made. The cooperation was uncomplicated and our stand on site was very popular and lively.

With the fully branded Promocube and its prominent placement in the finish area of the Mythenquai, adidas was able to achieve an elegant, accessible and weatherproof visibility.

Especially for runners who had little time for extensive interaction after the race, adidas wanted to create a short, valuable moment of remembrance with the inspiring claim "Impossible is Nothing".

The photo activation designed for adidas had exactly this goal, because practically nobody had a mobile phone on site and yet a finish line is a moment worth remembering

The photo strips designed in the adidas look & feel could also be placed on the "Impossible is Nothing - Possibilities Achieved" photo wall. The result was a colorful, expressive photo collage of many athletes, which reflected the "sense of community" of the running community that was honored in the concept.

The concept of sustainability was high on adidas' list of priorities for this implementation. That's why the Promocube was equipped with recyclable material, and anyone who wanted to could stock up on a "Secend" treat.

Implementation:

• Consulting and concept development
• Visualization
• Feasibility
• Print data
• Photo activation
• Promoter
• Assembly and dismantling
• Proper disposal of materials