GNTB at Allianz Cinema
An idea generator and the bike slot machine bring German holiday destinations closer to visitors.
made Marketing has developed a visually pleasing appearance for the Swiss branch of the German National Tourist Board (GNTB), which is based on the new campaign "German. Local. Culture." campaign with the four themes Taste, Green, Craft and Flair.
The technical highlights from made: an idea generator and the elegant digital Velo slot machine game.
At the touch of a button, the idea generator starts and spits out a suitable travel tip via receipt. One of the participating partner regions is selected at random, briefly introduced and then a travel tip is printed out to match the selected theme (Taste, Craft, Green, Flair). An entertaining activation that allows visitors to the stand to engage in conversation.
The GNTB Velo Game, developed and programmed in-house by made Marketing, is another eye-catcher at the roadshow. Those who pedal have the chance to win a trip to one of the partner regions.
Angela Kessler, project manager at the GNTB, says: "It was important for us to give visitors as many impressions of Germany as possible without overwhelming them with too much information. The printable travel ideas are a great solution".
Implementation:
- Brainstorming
- Planning and visualization of the roadshow
- Project management and coordination
- Development and construction of travel idea generator and bicycle slot machine
- Storage, transport, assembly and dismantling
