Orell Füssli: Summer Gamble
Online activation for reading teenagers
Orell Füssli's Young Circle wants to encourage young people to read. made was commissioned to design an online game that encourages participation, is easy to understand and fits well with the brand.
The result is the Summer Gamble, a digital slot machine that can be set in motion by tapping the lever. The spinning emojis spit out a book title to be guessed when the machine stops. In addition to the thrill, the aim is to test the knowledge of the target group. However, if you can't guess the title, you can use the help button. We developed the game in such a way that you had to solve a new puzzle every day and could therefore take part several times.
Implementation:
- Game design and mechanism
- Game development incl. animations, winning mechanism and automated data export
Blog, social media support and graphics by agency jim&jim
