Win for Life Roadshow 2026
Win for Life is hitting the road: For the current roadshow, we’re developing an eye-catching display featuring an orange glitter design
A distinctive, eye-catching visual identity was developed for the current “Win for Life” campaigns: featuring an all-orange glitter look, highly recognizable, and consistently focused on the moment of winning.
The central figure is the “Lucky Charm.” It builds on the concept from the paid media campaigns, in which the moment of winning is repeatedly staged, and serves as a recognizable element throughout the roadshow.
The roadshow is currently scheduled to visit approximately 23 locations, including two trade shows and a train station.
made Marketing is developing the booth concept for the event, integrating existing furniture, adding complementary elements, designing the interactive game, and handling setup, takedown, and temporary storage.
A detailed case study will follow.
