SI Gamification at BEA 2025

We designed an eye-catching trade fair stand for Schweizer Illustrierte. The stand was presented entirely in the SI brand identity: clear color areas in the typical tones ensured a calm, modern look with high recognition. An anthracite-colored carpet provided a stylish contrast to the otherwise bright stand areas.

Under the motto "Closer to the stars", an appearance was created that was not only visually convincing, but also due to its proximity to the audience. The open corner stand offered plenty of seating and a well thought-out guidance system for the integrated red carpet. A wheel of fortune was used as an activating element that provided interaction in the form of a competition. Another highlight were life-size star cut-outs, which served as popular photo spots, inviting visitors to linger and underlining the motto in an appealing way.

Visualization

Construction of the 30m2 corner stand

The newspaper stand

We developed a spacious, functional display. The aim: maximum storage capacity and an attractive presentation of the magazines at the same time. Robust Volkern boards were used to ensure a durable and stable design. The magazine rack is used at various locations - including the stand at the BEA trade fair.

Moods on site

Implementation:

• Concept development
• Project management and coordination
• CAD visualization
• Logistics, transportation