Balance sheet presentation at Finance 2025

Implementation of a fresh and appealing stand concept for a trade fair stand, including activation, bar furniture and red shelving with integrated LED rail as a display area for magazines. Strengthening the brand presence of BILANZ magazine as the main brand of the business media.

The 32 m² stand in Hall 550 in Zurich Oerlikon impressed with its clear design and strong brand presence. The large-scale staging of the brand colors increased visibility and underlined the appearance with Brand Fit. Interactive elements included the grabbing arm game and a digital game. They provided entertainment as a hook and invited visitors to win attractive prizes.

Visualization/CAD Design

The striking red BILANZ shelf was designed and planned in CAD in-house at made Marketing and then carefully manufactured and assembled in our own workshop. Particular attention was paid to the spacing of the shelves in order to achieve an optimal presentation of the magazines. The finished display was impressive in terms of clarity and impact - the titles were shown to their best advantage and could be presented in an almost museum-like manner.

Implementation:

• Concept development
• Project management and coordination
• Visuals (CAD)
• Construction
• logistics