"Hello Spring" Promotion at Zurich Airport
A giant shopping bag in the middle of the terminal, a coin, three reels—and suddenly the stream of passengers starts moving upward.
The challenge for made was as simple as it was tricky: to draw the attention of passengers in the Airside Center (beyond security) on Level 2, since it’s often overlooked—especially by transfer passengers.
People moving through the terminal rarely have time to spare—so we needed a solution that would grab their attention in seconds.
Our solution was called Coin-to-Play. A low-barrier mechanism that everyone understands immediately: grab a coin, insert it, win. No learning curve, no app, no lengthy explanations—just the small, friendly incentive that triggers the decisive step.
More on that soon.
