Coke Studio

The Coke Studio concept created with the Next Gen agency jim&jim was very well received at the Swiss music festivals. Especially the carpool karaoke car, which was made karaoke and social media ready with our in-house developed program, and thus caused a lot of fun and some false sounds among the festival visitors.
The container combination in red, which was a real eye-catcher in the dark with a real LED firework by day and night, consisted of three elements: Coke bar, terrace with unrestricted view of the stage (incl. Silent Disco) and the Carpool Karaoke activation.

Implementation:

• Brainstorming and idea generation with jim&jim
• Planning and visualization
• Materialization
• Construction prototypes and final construction
• Programming Carpool Karaoke and Neon Tubes
• Scenery
• Planning light and neon technology incl. installation
• Branding
• Logistics, assembly and dismantling

Activation: Carpool Karaoke

The Carpool Karaoke activation implemented by made was very well received by the target group. Developed in-house by made, the concentrated know-how in game development, programming, electronics and activation potential could be brought in.

Implementation:

• Development of the game, including flow and story with song selection, sound quality, text screen and trigger via RFID.
• Develop live editing from three different camera perspectives to upload the real-time edited clip to social media (or smartphone).
• Assembly of all electronics
• Positioning, assembly and disassembly of the jeep at the festivals