Blickanding gamification

"Gamification as a method shows once again how internal communication can be designed creatively and sustainably."

The major rebranding of the daily newspaper "Blick" was not only to be communicated externally, but also to engage the employees of the Ringier media company. In addition to comprehensive internal communication, a playful activation was implemented at three central locations - in Zurich and Lausanne.
The eye-catching presence in the entrance hall ensured that employees also came into physical contact with the important milestone change.

Gamification as a communication channel
The red buzzer and the digital wheel of fortune automatically attracted attention. Anyone entering the building could try their luck and win goodies such as shoes, T-shirts and other attractive prizes. An ideal opportunity to bring the new logo directly to employees, create awareness and get the message across once again (and thus sustainably).

Personal conversation
For Ringier, it was important that the new-look presentation, which had been kept secret up to this point, took place and that as many employees as possible came into contact with the message. This was achieved with a short, playful interaction in the physical space - the entrance hall. While the wheel of fortune was spinning, the rebranding was once again placed in the conversation in a memorable way, thus integrating a further communicative level.

Blick with a new look
As part of the rebranding, the Blick, which has been successfully used for Blick for several years, was given a new look. As an eye-catcher, it attracts attention at numerous events such as OLMA, the ESAF, ski races and concerts. Just in time for OLMA 2024, it is celebrating its first appearance in a fresh, modern design.

Implementation:

• Brainstorming with Ringier
• Concept
• Visualization
• Elaboration of museum elements
• Programming wheel of fortune
• Consulting
• Planning and coordination for locations
• Assembly and dismantling