Visana Sprint Roadshow

The Visana Sprint junior races are held annually at 27 locations throughout Switzerland. With the Visana Piazza, the roadshow became an experience outside the competition as well.

Impressions of the Visana Sprint Final in Winterthur

The appearance of Visana as the main sponsor of the Swiss sprint races for young athletes was dominated by the colors white and red. But also the strong performance of sprinter Mujinga Kambundji, who repeatedly visited the sprints as an ambassador. Through a game that we programmed in-house, the kids were able to interact with Mujinga by trying to beat her record over 100 meters. The game was very popular with young and old.
The Visana Arena, which was equipped with specially designed Visana furniture, various games, a message wall and a wish time screen, was also very popular with participants, fans and families.
The Visana Sprints took place at 27 different locations throughout the summer of 2022 as part of the so-called canton finals. The Swiss final took place in Winterthur in the presence of Mujinga Kambundji.

Simon Stettler, Head of Sponsoring Visana, on the collaboration with made Marketing.

Implementation

Brainstorming and appearance concept (with Visana)
Visualization Visana Piazza
Visana furniture design and construction
Planning roadshow 27 stations throughout Switzerland
Game development (Mujinga game)
Photo activation "Desired times screen
Assembly and disassembly, coordination on site
Storage and maintenance material

Simon Stettler, Head of Sponsoring Visana , on the elements of the Visana Arena.

In each case, we did not receive page-long concepts, but were presented with solutions. With projects like this, the human element is also important. That was the case with made Marketing.
Simon Stettler, Head of Sponsoring Visana

Beda Binder, programmer and storyteller about the game development process.

Raymond Schlatter, on the challenges in logistig and the clever design of the furniture.