Stone oven bread of Migros
Nostalgic stone oven bakery on tour.
For the branding and tasting experience of the new generation of Migros stone-baked bread, made sent a bakery including a stone oven on tour. made sent a bakery including a stone oven on tour for the branding and tasting experience of the new generation of Migros stone-baked bread.
The stone oven is the unmistakable eye-catcher of the 32 square metre stand. Those who have courage can look in, reach in and get a Degu stone oven roll right away. Pleasantly warm inside, with flickering light and a smoking fireplace, the replica resembles a real stone stove.
The look and feel of the stand is based on a nostalgic bakery, which represents the tension between traditional baking crafts and modern methods. The natural ingredients, flour, water, yeast and salt are staged and sensitize the visitor. The roadshow stops in Zurich, Bern, Geneva, Lucerne and at the Rigi Railways in Arth-Goldau.
Implementation:
- Concept development in cooperation with TMI
- Feasibility analysis
- Scenography and staging
- Technology and control
- Stand construction
- Assembly and dismantling
