SI & Blick at the ESC

The aim of the brands' appearance at the ESC was to increase the visibility of Blick and Schweizer Illustrierte, to promote brand loyalty and to interact with the target group.

Blick roller skating disco

Most of the space at the stand was taken up by the 80m2 roller skate disco. Music and lighting effects created a lively, fun atmosphere on the dance floor, inviting visitors to interact with each other. Visitors were able to hire roller skates directly from the container next to the bar. Both the container and the tent blended in well with the overall CI/CD image of Blick .

Swiss Illustrated Photo - Cube

A slightly smaller area was used by the SI Cube - an eye-catching, cube-shaped container measuring 3x3x3 meters. The interior was designed in a striking shade of red and invited visitors to linger with its atmospheric furnishings. The Cube offered numerous technical possibilities: Visitors were able to send their photos directly on site via e-mail or print them on the built-in printer. A special highlight was the corner staged as an "artist's wardrobe" with cool outfits - perfect for somewhat freakier photos.

Visualization

Blick behind the scenes

Implementation:

• Concept development
• Project management and coordination
• Visualization/Moodboard
• logistics