Heineken appearance at OAF 2024/2025

Heineken once again presented its established chill-out area and refreshing water jets at OAF 2025. A special highlight this year was the bumper cars, which attracted a lot of attention.

Heineken at OAF 2024

At OAF 2024, Heineken presented a chill-out area with a large dance floor, water jets and a karaoke container.

This is already the third performance that made has been able to realize together with and for Heineken at the Openair Frauenfeld.

Raymond Schlatter, Project Manager at made Marketing on the project.

Luca Cadlini, Brand Manager at Heineken, in an interview about the collaboration with made Marketing.

"The Heineken Lounge was a place to be throughout the entire weekend at Openair Frauenfeld, whether it was relaxing on the seating, raving on the dancefloor or singing karaoke. We were also able to quickly overcome the small teething problems. Thank you for that."

Implementation:

• Update overall concept
• Building lounges (upcycling from pallets)
• Development of karaoke container incl. technology
• Assembly and dismantling
• Logistics and overall coordination
• Trouble Shooting