Campari Mysterious Red Cube
The mysterious red cube brought the Campari Red Diaries campaign film to life.
Thanks to their creativity and know-how, made Marketing succeeded in translating the story of the Campari "Entering Red" short film into an unforgettable experience for our consumers. Our expectations were more than exceeded by the great team with the Campari Red Cube!
The international premiere of the Campari Red Diaries short film took place in Milan in February 2019. The idea of Jung von Matt and Campari was to draw attention to the campaign in other cities with a walk-in mysterious red cube. The story in the film was to be brought to life for the guests. Mood, music and key elements were to be integrated, as well as the most intimate bar in the world.
Behind the scenes
Implementation:
- Workshop and storytelling about the inner workings of the Cube
- Planning and visualization of the cube
- Prototype and development of the door mechanism
- Planning and implementation Choice of materials
- Planning and implementation of interior design
- Technology incl. light, sound, screens and control elements
- Storage, transport, assembly and dismantling
Credits Film Campari: Gregory Koefer, Film "Behind the scenes": Rachel Manetsch Photos: Eduard Meltzer
Further information about container construction
