Vocational Skills Week

The aim of the Raiffeisen Bank presentation was to give future apprentices a serious yet playful insight into a commercial apprenticeship at a bank. Pupils, teachers and parents visiting the Aargau careers show were all addressed.

The brief was to incorporate Raiffeisen's advertising slogan "You suit us!". Our solution was to develop a type quiz with an honest evaluation. The range extended from A - like "You suit us! Apply for an apprenticeship" to D - like "Hey, maybe you're more interested in another profession". Those who completed the type test were able to pose in the campaign design and have their photo taken. With a cover, lanyard and the result on the back of the photo, a personalized giveaway was also available.

With their innovations, Beda and Rachel managed to present the profession of bank clerk to the apprentices at the careers fair in a plausible way and arouse their interest. Thanks to the output, we were able to completely save on our printing costs for information. The all-round carefree package is always the basis of a great collaboration with made Marketing and is guaranteed.

Thomas Hauser, Member of the Bank Management, Raiffeisen Aare-Rhine

Implementation:

• Stand concept and construction
• Development, programming, design, copywriting of the type test
• Scenography, decoration, people management
• Delivery, assembly and dismantling
• Technical support